Mobilink yesterday started its mobile internet educational campaign in Lahore right outside the press club. Title of this campaign was selected as ‘Tour de Shugalpur’. It was actually a tour of customized buss that was shaped like a plane having staff which more seemed like an airplane crew.
Outside the Lahore Press Club, media was asked to participate in the lucky draw for mobile phones. Participants won mobile phones as well as Fair & Lovely face whitening creams. May be it was an idea from Mobilink to keep the reporters fair who normally roam around the city under scorching sun light.
Idea behind the campaign was to educate media and the public about the opportunities possible with mobile internet usage in Pakistan.
It was kind of flight simulation for the media people ‘passengers’ would enjoy the world of mobile internet during their ‘Tour de Shughalpur’.
The ‘Tour de Shughalpur’ activation in strategic partnership with Huawei is spread over 45 days. The activity will be conducted across thirteen (13) cities of Pakistan, visiting 150 schools, colleges and universities and numerous market places. The activation will spread awareness about mobile internet usage through contests using the Mobilink internet network to access Mobimusic, Facebook, Wikipedia Zero, Twitter, etc.